Random thread for random yet great info on social media to pass on

We'll use this as a thread to post interesting relevant links we randomly come across. To subscribe or to add a link to this, just click on comment.

here's one from the WSJ online: Mars Snackfood says it redesigned the site to better connect with its core teenage audience, which spends a lot of time using social media. "The teen audience relies heavily on their peers for advice on products. This is a unique, unexpected way to engage and to be a part of the conversation," says spokesman Ryan Bowling.
Skittles Cozies Up to Social Media
Candy's Site Is Built on Consumer-Created Content From Twitter, Facebook on WSJ site: http://tinyurl.com/dcoc32